Preferred Consumer | Charity Channel


Charity Information

A Nearly Effortless Way to Raise Funds

Scrip is a great way to channel funds into your non-profit organization, using substitute money.  The idea is to generate loyalty among customers.  National and local retailers issue scrip in the form of negotiable gift certificates that are used just like cash at the issuer's store or establishment.  The exact operation of a scrip program varies,  but the general idea is the same.

A Popular Fundrasier...Affinity Cards

Without donations, most charities could not survive.  That's no secret. Most charities are always on the look out for ways to bring in steady streams of income to fund their projects.   One reliable way is affinity cards, or credit cards that bear the logo of not only the issuer (such as VISA or MASTERCARD) but also the non-profit organization.


Make the Most of Direct Mail for Your Charity

For most charities, contributions are the lifeblood of the organization. In spite of the popularity of computer solicitations, a well-planned and executed direct mail campaign still works well for many agencies. Here are some ways to help improve your chances of success:

Who Wants to Volunteer?

What makes a person volunteer? Many people need to feel needed.  Some do it to learn a new skill or to meet people.  Some do it to gain experience for their upcoming careers.  And some volunteer as a way to deal with personal problems.   You've heard people say that they need to get their focus off of themselves.   There's no better way to do that than to give your attention to someone more needy than yourself. In fact, many new charities spring from personal tragedy.